With literally hundreds of influencer marketing platforms to choose from, selecting the right one for your brand is tricky. If you’re using the standard trial-and-error approach, you could end up wasting thousands of dollars on a tool that doesn’t do what you need it to 🤦

To save you the task of researching them all manually, I’ve rounded up 19 of the best influencer marketing platforms and compared their:

👉 Pricing (where available)

👉 Influencer database size

👉 Strengths and weaknesses

Let’s kick things off with a quick overview of the 19 top influencer marketing tools:

1. Modash‍

‍

Modash at a glance

Best for: Shopify stores looking for an end-to-end influencer marketing solution

‍Which social media platforms does Modash cover? Instagram, YouTube, and TikTok

‍How many influencers does Modash have? 250+ million

‍Free trial: Yes, 14 days

‍Pricing: Starts from $299/month (paid monthly) or $199/month (paid annually)

What is Modash?

Modash is an end-to-end influencer marketing solution built for Shopify stores and used by some of the world’s most recognizable ecommerce brands, including Birkenstock, Mont Blanc, and Victoria’s Secret. Let’s explore its key features and benefits:

Influencer discovery

With over 250 million creator profiles, the Modash database contains 50 million more influencer profiles than any other platform on this list. 

We do this by cataloging every influencer on Earth with 1,000+ followers on one (or more) of the three most important influencer marketing networks – Instagram, TikTok, and YouTube.

Of course, a huge database is useless without effective filtering tools to help you identify exactly the right influencer(s) for your next campaign. That’s why we offer targeted influencer and audience filters, including:

You can access all this information without having to ask influencers to share it with you, saving a ton of time reaching out to influencers who turn out to be a bad fit.

Use our audience demographics to track down influencers who are talking to the people you want to reach. So if you’re a women’s fashion brand, you’ll never waste time courting an Instagram fitness influencer who ends up having an 80% male audience.

Modash’s large database also helps brands find small, untapped influencers. In the age of “de-influencing,” reaching niche audiences is more important than ever. That’s why we list people who don’t even identify as influencers, and who you’d never be able to find manually.

Influencer analytics

Once you’ve found an influencer with the right audience for your brand, how do you know they also have high engagement and views? Before you work with an influencer for the first time, you need to feel confident that they’re capable of delivering on your campaign objectives.

Modash gives you that peace of mind by letting you dig into a wealth of influencer analytics before reaching out.

You can:

👉 Break down key performance metrics (e.g. engagement rate and average views) by post type to find their top-performing content.

👉 See which brands an influencer has worked with previously – and how their sponsored content performed.

👉 Check for fake followers.

So you’ll have all the data you need to make smarter influencer recruitment decisions.

Influencer outreach

The influencer outreach process can be a major time suck. But Modash handles the heavy lifting for you.

We built a better inbox for influencer marketing that integrates with your existing Gmail or Outlook inbox, giving you instant access to key information about each influencer – like related profiles, shared documents, and previous campaigns – while you write your outreach emails.

With Modash, you can:

👉 Email influencers directly from your Lists.

👉 See which Instagram, TikTok, and YouTube channels are associated with an influencer’s email address.

👉 Find personalized information about each influencer (like their birthday, star sign, or anything else you care to note) to help you craft specific hooks for outreach messages.

👉 Streamline your inbox by hiding threads not associated with an influencer.

👉 Remind your influencer partners to disclose their posts, share performance updates during campaigns, and react to live content.

That means you get to write more engaging emails while spending less time in your inbox.

Relationship management

Wave goodbye to managing influencer relationships through an endless tangle of spreadsheets and email threads 👋

Modash lets you create unlimited lists to efficiently organize your influencer relationships. 

You can:

👉 Save influencers who match your search criteria to lists.

👉 Unlock contact details, send emails, and attach relevant documents.

👉 Add notes to share comments and details with your team.

👉 Create custom tags to track down influencers on your lists with specific metrics/audiences.

👉 Assign a status to every influencer on your lists (like Outreached, Hired, or Rejected).

Influencer payments

If you’re working with more than a handful of influencers, managing payments can quickly spiral out of control.

POV: Your finance team is drowning under a pile of outstanding invoices; you’re wasting valuable time chasing up late payments and asking for corrections; and your influencer partners are growing increasingly annoyed. Basically, everyone’s unhappy.

Until Modash Payments makes the whole process a lot less painful.

Just create a transaction telling us who you want to pay, how much you want to pay them, and what deliverables you’re paying for. Then share a personalized link with your influencer partner and leave us to handle everything else, including:

👉 Influencer onboarding 

👉 Invoice management 

👉 Invoice approval 

👉 Influencer support 

👉 Individual payouts 

👉 Tax compliance

Suddenly, your influencer payments are a whole lot simpler!

Campaign tracking

Manually tracking live influencer content is totally unscalable.

Fortunately, you can use Modash’s campaign tracking tools to capture all campaign content – yep, even Stories – without asking influencers to sign up for anything.

You can:

👉 See how many influencers have posted, along with total content units live, views, clicks, sales, and more.

👉 Segment by social platform, by dates, and by influencer – then export all the data to .csv.

Even if an influencer forgets to add the right tags, our Event Mode will capture all the content they post during a campaign period.

Which means no more worrying about under-reporting a campaign’s reach or performance.

Modash strengths 👍

• The largest database of any influencer marketing platform on this list means you’ll find exactly who you’re looking for – no matter the size, niche, or location.
• The best place to find authentic nano- or micro-influencers who haven’t been discovered by other brands yet, and who haven’t lost trust with their audience.
• Monthly pricing means it’s easy to test, and convenient to use only for seasonal campaigns.
• Intuitive UI. You can find, vet, and get the email address of creators in your first session.

Modash weakness 👎

• No coverage of Twitch, X/Twitter, or Snapchat, which some brands require. 

👉 You can try Modash for free, and pricing is publicly available.

2. Traackr

Traackr at a glance

Best for: Enterprise influencer management for large beauty brands.

‍Which social networks does Traackr cover? Unlisted

‍How many influencers does Traackr have? 6+ million

‍Free trial: No

‍Pricing: From $20K per year

What is Traackr?

As one of the first influencer marketing platforms (it launched in 2008), Traackr has had plenty of time to establish a name for itself among large beauty brands. The result is a data-driven platform with everything you need to run large-scale influencer marketing programs.

Global beauty brands like L’Oréal and Tatcha use Traackr, which has positioned itself as the solution for large enterprises running beauty influencer marketing at scale.

Companies that don’t fit the big beauty brand persona will struggle to see an ROI with Traackr due to its expensive pricing and limited influencer discovery. 

Traackr strengths 👍

• Traackr’s metrics and data help brands measure the ROI of separate influencer marketing campaigns and optimize performance over time.
• Feature-rich, with support for gifting, product seeding, and affiliate marketing – not all platforms offer these.
• Their customer support is notable, with many users praising their responsiveness and expertise.

Traackr weaknesses 👎

• Traackr's interface isn’t super intuitive, which causes frustration for some users.  
• With only ~6 million influencers in Traackr’s discovery, it’s not the ideal platform for brands that want to target a wide range of influencers. 
• Users have noticed data inaccuracies in some features, including discovery and performance metrics. 
• Traackr is one of the more expensive influencer marketing platforms on the market. Those with smaller budgets will need to look elsewhere. 

3. Grin 

Grin at a glance

Best for: Large ecommerce businesses who need to automate a big chunk of their workflow.
How many social media platforms does Grin cover? Instagram, TikTok, YouTube
How many influencers does Grin have? 190 million
Free trial: Yes, on request.
Pricing: None publicly available. Estimated starting points range from $999 – $2.5K/month with a 12-month commitment.

What is Grin?

Billed as the world’s first influencer marketing platform, Grin has some excellent features that automate a ton of workflows. From housing all communication under one roof to product seeding, payment, and contract management, Grin simplifies a great deal of influencer marketing tasks.

The platform also integrates with all major ecommerce software, making it an ideal choice for large ecommerce brands (with matching budgets) in the beauty, fashion, and lifestyle niches. 

What Grin lacks, though, is in the all-important discovery stage. As Grin relies on first-party authentication, their creator pool is limited. Brands that need to work with a wider range of influencers or unlock new markets may struggle and will need to purchase a separate tool for recruitment purposes. 

Grin strengths 👍

• From brief to payment, Grin automates many of the tasks involved in influencer campaign management. 
• Integrations with Shopify, WooCommerce, and Magento allow customers to keep track of product seeding. 
• Users report that Grin’s customer service is super helpful and prompt.

Grin weaknesses 👎

• Grin's influencer pool is smaller than other platforms’ (over 30% smaller than Modash’s), which can limit the range of campaigns that brands can run.
• Steep learning curve – it can take time to understand how to use all of Grin’s features. 
• The cost of Grin can be hard to justify if you don’t already have a successful influencer program. 
• No monthly plans.

4. Upfluence 

Upfluence at a glance

‍Best for: Brands with a large budget looking for hands-off influencer marketing and agency support.
Which social media platforms does Upfluence cover? YouTube, Instagram, TikTok, Twitch, X/Twitter, Pinterest, blogs
How many influencers does Upfluence have? 8+ million
Free trial: Yes
Pricing: From $478 per month

What is Upfluence?

Like Grin, Upfluence is advertised as an all-in-one platform. It’s best suited for large ecommerce brands with the added option of agency support. If you have a significant budget for influencer marketing and you need help running complex campaigns, Upfluence could be a good option for you.

As with Grin, and a few other platforms on this list, the downside starts in the discovery tool. Users report that the limited size of the influencer pool means they need to go off-platform (or purchase an additional tool) to find creators to work with – in particular, micro-influencers and those located outside the US, Canada, and the UK.

As a result, if you’re planning to run global campaigns – or, on the other side of the spectrum, you want to run local, niche campaigns – Upfluence might not be ideal.

Upfluence strengths 👍

• Great tools to run affiliate programs, including affiliate links generation and tracking.
• Agency support gives you the option to hand over the reins to someone else. 
• Integrates with Shopify and Klaviyo‍.

Upfluence weaknesses 👎

• At $478 per month, Upfluence is not the cheapest influencer marketing platform. 
• A significant number of users aren’t satisfied with Upfluence’s limited influencer pool, reporting difficulty finding influencers for their campaigns and running out of new options.
• No monthly plans, must make a 12-month commitment.

5. Meltwater

Meltwater (formerly Klear) at a glance

Best for: Large ecommerce companies or agencies
Which social media platforms does Meltwater cover? Instagram, YouTube, TikTok
How many influencers does Meltwater have? 30+ million
Free trial: No
Pricing: No public pricing

What is Meltwater?

Meltwater is another all-in-one influencer marketing platform that boasts influencer search, analytics, campaign management, and payment tracking. While the UI can be clunky, Meltwater’s large ecommerce customers report maximizing the efficiency of their marketing campaigns.

One of the downsides of Meltwater is that it requires influencer verification for some features to work. For example, tracking analytics or payment requires influencers to sign up to Meltwater and authenticate their social media accounts. This extra step creates friction when influencers and creators are already wary of creating accounts on different platforms.

Meltwater strengths 👍

• Meltwater's platform is praised for its insights. Customers like that they’re able to understand an influencer’s engagement and reach before hiring them. 
• Agencies love the reporting functionality because it’s easy to download and send to their clients.

Meltwater weaknesses 👎

• Customers report that influencers are reluctant to create a Meltwater account, so they still have to work off-platform.
• It’s a pain when influencers need to reauthenticate their social media accounts. 
• Some users report consistent technical glitches.
• Some users still find themselves running organic, manual searches to find micro-influencers or influencers in specific locations.

6. NeoReach 

NeoReach at a glance

Best for: Enterprise brands with mega-budgets.
Which social media platforms does NeoReach cover? Instagram, TikTok, YouTube, Twitch, X/Twitter, Snapchat, Facebook
How many influencers does NeoReach have? 3+ million
Free trial: No
Pricing: Only available on request  

What is NeoReach?

For most of us, NeoReach will be out of our reach. Designed to support big brands, NeoReach offers both a self-service platform and managed services. If you’ve got a significant budget to spend and prefer a hands-off approach to influencer marketing, NeoReach might be for you.

NeoReach strengths 👍 

• NeoReach's platform has great search and filtering options that will help you find the right macro-influencers for your campaigns.
• Simple, easy-to-use interface.
• The platform provides in-depth analytics and reporting features including IMV (influencer media value).  
• Good coverage of all major social media platforms.

NeoReach weaknesses 👎

• The pricing is prohibitive for most brands.
• No monthly plans. Minimum one-year commitment.

7. Later

Later (formerly Mavrck) at a glance

‍Best for: Enterprise consumer brands looking for managed services
Which social media platforms does Later cover? Instagram, Facebook, TikTok, Pinterest, X/Twitter
How many influencers does Later have? 10+ million
Free trial: No
Pricing: None publicly available 

What is Later? 

Among the influencer marketing platforms on this list, Later stands out thanks to its wealth of capabilities. In addition to the standard influencer marketing fare, Later also supports surveys, reviews, and referrals. Think of it less as an influencer marketing platform and more as a social proof tool.

Later is designed with enterprise customers in mind, with a price point to match, making it a suitable option for global brands with large-scale influencer marketing programs. 

Later strengths 👍

• Later Influence's users love the customer support team, describing them as quick to respond and helpful.
• Offers tracking links and integrations to ecommerce storefronts.
• Covers most social media platforms.

Later weaknesses 👎

• With only ~10 million influencers in the discovery tool, Later is not as comprehensive as other influencer marketing platforms, making it harder to find good matches for brands.
• Users struggle to find location- and niche-specific creators.
• Some users have reported data inaccuracies.
• No monthly plans.

8. Hypeauditor

Hypeauditor at a glance

‍Best for: Mid-sized and large businesses
Which social media platforms does Hypeauditor cover? Instagram, TikTok, YouTube, Twitch, X/Twitter
How many influencers does Hypeauditor have? 205+ million
Free trial: Yes, free forever with several limitations
Pricing: Unlisted

What is Hypeauditor?

Hypeauditor is a nuts-and-bolts influencer marketing platform with a wide range of analytics and metrics to evaluate creators. The platform also offers support for discovery, campaign management, and market research. 

Hypeauditor does not publicly disclose their pricing because they offer customized plans per business need. Reviews suggest that prices start at $399 with several limitations on those plans, including no advanced filtering in discovery. 

Hypeauditor strengths 👍

• Extensive range of analytics and metrics to evaluate influencers, including audience quality, engagement rates, follower growth, and lots more. 
• The platform is easy to use and offers a clean, relatively intuitive interface.
• The number of features available makes it possible to run influencer marketing from beginning to end. 

Hypeauditor weaknesses 👎

• Some users say that it’s more expensive than other influencer marketing platforms, which may be prohibitive for businesses with smaller budgets or for those who haven’t yet established a profitable influencer marketing strategy.
• There are issues with some Hypeauditor metrics, like “Estimated price per post” and “Estimated cost per engagement,” which can produce misleading results.
• Some users also report that the data is hard to navigate and understand. 

9. CreatorIQ

CreatorIQ at a glance

Best for: Global brands running mature influencer marketing campaigns
Which social media platforms does CreatorIQ cover? Instagram, YouTube, TikTok, Facebook, Pinterest
How many influencers does CreatorIQ have? 17+ million
Free trial: No
Pricing: None publicly available

What is CreatorIQ?

CreatorIQ is one of the most sophisticated influencer marketing platforms on our list. The platform has strong analytics and reporting tools, while its integrations with other marketing and ecommerce tools make it an ideal choice for brands that need an interconnected tech stack. 

However, businesses that are new to influencer marketing or that have limited resources to devote to it may want to consider other platforms that are more affordable and easier to use.

CreatorIQ strengths 👍

• CreatorIQ offers comprehensive tools for managing influencer campaigns, including search and discovery, content creation, and performance tracking.
• The platform's analytics and reporting tools are top-notch.
• CreatorIQ offers strong integrations with other marketing platforms, including social media and advertising tools.

CreatorIQ weaknesses 👎

• As a sophisticated and high-end platform, CreatorIQ’s pricing is prohibitive for most businesses. They don’t publish prices, but their client base includes enterprise-level brands like CVS, Nestlé, and Unilever.
• Some customers have reported that the platform's user interface is complex and difficult to navigate.
• No monthly plans.

10. Impact

Impact at a glance

Best for: Brands running affiliate marketing campaigns
Which social media platforms does Impact cover? Undisclosed
How many influencers does Impact have? 80K+ opted-in and vetted influencers
Free trial: No
Pricing: No public pricing

What is Impact?

With its roots in affiliate and performance marketing, Impact acquired influencer marketing platform Activate in 2020, then rebranded as a partnership management platform. Since 2023, Impact has been known as a solid all-in-one tool that helps marketers scale partnerships.

As an influencer marketing tool, Impact has both pros and cons, depending on your brand, your goals, and your budget. On the one hand, it has everything you need to source and vet influencers, communicate with them, and track performance.

On the other, Impact can feel bloated and difficult to navigate. When it comes to recruiting influencers, Impact offers a small marketplace of vetted creators. As a result, it’s incredibly easy to exhaust their list and difficult to keep finding new partners.

Reviews also note that Impact can be expensive and its pricing hard to predict. We recommend you look at your needs and budget carefully before considering Impact.

Impact strengths 👍

• Automations for some of the most time-consuming aspects of affiliate management.
• Powerful analytics and reporting features for campaigns. 
• Reviews say that Impact’s customer support team is responsive and knowledgeable. 
• Integrations with Shopify, BigCommerce, WooCommerce, and Centra.

Impact weaknesses 👎

• Some users find that the platform's user interface is unintuitive and difficult to navigate.
• Impact only has ~80,000 vetted influencers in its marketplace – and reviews warn that the quality and quantity of creators available do not justify the price of the tool. 
• A few reviewers have criticized the pricing model, describing it as expensive and hard to predict. 
• No monthly plans.

11. #paid

#paid at a glance

Best for: Brands that run paid ads via a small number of influencers.
Which social media platforms does #paid cover? Instagram, YouTube, Snapchat, Facebook, X/Twitter
How many influencers does #paid have? Unlisted
Free trial: No
Pricing: Unlisted

What is #paid?

Most influencer marketing platforms have some type of discovery tool, mainly an opt-in marketplace or an open network. What sets #paid apart is that instead of searching, they offer matching. Once you’ve submitted a brief, influencers can “raise a hand” to show their interest. 

It’s nice to be matched with influencers to save time on searching, and to have influencer pricing information up front.  #paid also supports communication with creators through the app and tracking your ROI tracking.

There are some major drawbacks to consider, though. The matching process is ideal for one-off campaigns but does not allow brands to scale their influencer marketing programs. #paid’s database is small (although the exact size is unlisted), making it tough to find relevant influencers in specific niches or locations. 

#paid strengths 👍

• A clean and elegant UI that’s easy to use. 
• Pre-vetted influencers with transparent cost information from the onset.
• Easily turn influencer-generated content into paid ads.

#paid weaknesses 👎

• Marketplaces like #paid don’t help you scale your influencer roster, so eventually you run out of new options. 
• Asking influencers to sign up to the platform can cause friction.

12. Heepsy

Heepsy at a glance

Best for: Small businesses testing influencer marketing
Which social media platforms does Heepsy cover? Instagram, YouTube, TikTok
How many influencers does Heepsy have? 11+ million
Free trial: Yes, 360 monthly results and three influencer reports
Pricing: From $89 per month

What is Heepsy?

With 11+ million creators in its database, Heepsy is an affordable option for those who want to test the influencer marketing waters. Starting at just $89 a month, you get a discovery and analytics tool – that’s a pretty good deal.

As you can tell, Heepsy gets the job done for small businesses with low influencer marketing budgets.

Heepsy strengths 👍

• Affordable price makes it possible for small businesses to try influencer marketing. 
• Well-designed and easy to navigate. 
• Gives access to a wide range of metrics including location, engagement rate, follower count, and more.
• Database includes micro influencers – great matches for brands working with smaller budgets. 

Heepsy weaknesses 👎

• With only 11+ million profiles in the Heepsy database, you may run out of options or be unable to find influencers that match your brand and/or campaign.
• Some users say they’ve found the data unreliable. 
• The Starter plan is limited (you don’t get advanced filters), so you may need to upgrade to a more expensive plan to cover your needs.

13. Aspire

Aspire (formerly AspireIQ) at a glance

Best for: High-growth enterprise companies running always-on influencer marketing
Which social media platforms does Aspire cover? Unlisted
How many influencers does Aspire have? 170+ million
Free trial: No
Pricing: No public pricing

What is Aspire?

Aspire is one of the better end-to-end influencer marketing platforms in the market today. The tool comes with both a marketplace and a creator database, making it simple to search for influencers for your brand. The platform also offers support for campaign management, relationship management, and affiliate tracking. There’s a lot to like about Aspire, and it’s a solid choice for enterprise brands. 

While Aspire doesn’t make their pricing publicly available, data from G2 shows that they’re up to 23% more expensive than the average influencer marketing platform.

Aspire strengths 👍

• Aspire’s feature set and Shopify integration make it simple for ecommerce brands to run influencer marketing from one platform. 
• Customers are impressed by the help and guidance they receive from Aspire’s success team.

Aspire weaknesses 👎

• The pricing is high for mid-tier businesses.
• With only annual plans available, it’s not suitable for brands that want to run flexible, seasonal campaigns.
• Some reviews find that the small influencer database makes it hard to find the right creators for their campaigns.

14. Captiv8

Captiv8 at a glance

Best for: Enterprise brands and agencies who also require a social listening tool
Which social media platforms does Captiv8 cover? TikTok, Facebook, Instagram, X/Twitter, and YouTube.
How many influencers does Captiv8 have? 30+ million
Free trial: No, contact the team for a demo.
Pricing: No public pricing. Available on request.

What is Captiv8?

Captiv8 is most suitable for mid-sized to large businesses and agencies who need a comprehensive influencer marketing solution. Their database includes over 30 million influencers, with a focus on mid-tier and macro influencers who have more than 50,000 followers. Captiv8 started as a social listening tool, so if you need to understand your brand reputation, you’ll appreciate having this feature.

However, if you mainly need to recruit and manage influencers, you may want to consider a more basic tool.

Captiv8 strengths 👍

• The social listening aspect is smart and gives you access to public sentiment about your business as well as your competitors. 
• Captiv8 provides detailed insights on influencer audience demographics, engagement, and brand affinity.
• Users are happy with the support provided by the team. ‍

Captiv8 weaknesses 👎

• The pricing is prohibitive for smaller brands. Make no mistake – this is an enterprise tool. 
• A few users report that YouTube and X/Twitter lack some functionality compared to other platforms on Captiv8. 
• Some users struggle to find influencers in specific locations, something to consider if you want to run niche or global campaigns. 

15. Influencity‍

Influencity at a glance

Best for: Mid-tier to larger brands looking for flexibility
Which social media platforms does Influencity cover? Instagram, YouTube, and TikTok.
How many influencers does Influencity have? 200+ million
Free trial: A 7-day free trial is available on request.
Pricing: From $398 per month

What is Influencity?

Influencity is the buffet of influencer marketing platforms. While fixed plans are available, they also offer customizable plans allowing you to choose the exact features you need. They offer discovery, data, campaign management, and reports for Instagram, TikTok, and YouTube.

This flexibility means whether you're a small, medium, or large brand, you can make Influencity work for your campaign.

However, this effort to make the platform flexible can backfire. Custom plans means there’s a cost to almost everything as you add on more features – something you’ll want to consider as you compare platforms and prices.

Influencity strengths 👍

• With 200+ million creators in their database, Influencity makes finding partners easier than many other platforms. 
• Influencer data is comprehensive.
• Flexible plans make it a good option for those who want fully custom solutions. 

Influencity weaknesses 👎

• Some users have found the platform to be difficult to navigate, particularly for those who are new to influencer marketing. The interface can be overwhelming, and it may take some time for you to become familiar with all of the features and tools.
• Some users have reported that pricing can be high compared to other influencer marketing platforms, especially for small businesses.
• Does not track Instagram Stories.

16. Julius

Julius at a glance

Best for: Enterprise brands
Which social networks does Julius cover? Instagram, Facebook, YouTube, TikTok, Snapchat, Pinterest, X/Twitter, and Twitch.
‍How many influencers does Julius have? Unlisted
Free trial: No. Contact team for a demo.
Pricing: No public pricing. 

What is Julius?

Julius is an influencer marketing platform that helps brands connect with influencers across most social media platforms including Instagram, Facebook, YouTube, TikTok, Snapchat, Pinterest, X/Twitter, and Twitch. And with relationship management and tracking tools, Julius can work as an all-in-one platform.

Julius strengths 👍

• Clean UI, making it easy to understand all the influencer data included in profiles.
• Profiles show influencer’s fee which helps you make quicker decisions based on your budget.

Julius weakness 👎

• Steep learning curve – it may take time to fully understand how to use the platform.

17. Sprout Social

Sprout Social (formerly Tagger) at a glance

Best for: Enterprise brands or agencies working with enterprise brands
Which social networks does Sprout Social cover? Instagram, YouTube, Facebook, TikTok, X/Twitter, and Twitch.
How many influencers does Sprout Social have? 10+ million
Free trial: No
Pricing: No monthly plans. Contact team for a quote. 

What is Sprout Social?

Sprout Social focuses on data-driven decision-making. Its advanced analytics and reporting allow brands and agencies to accurately measure the success of their campaigns.. The search engine boasts over 50 filters, including location, niche, engagement rate, and audience demographics.

Sprout Social covers six social media platforms but only has around 10 million creators in their roster. This limited pool will make it hard for brands to find the right influencers, especially in specific niches. All in all, put this on your list only if you need deep, deep reporting capabilities.

Sprout Social strengths 👍

• Sprout Social offers real-time data on engagement, reach, conversions, and ROI, helping brands to optimize their campaigns for better results.

Sprout Social weaknesses 👎

• The pricing is relatively high compared to other influencer marketing platforms, making it less accessible to small- and medium-sized businesses.
• The platform can be cumbersome. With 50+ filters and tons of data, Sprout Social has a steep learning curve to interpret data correctly.

18. Bazaarvoice

Bazaarvoice (formerly Affable) at a glance

Best for: Medium-sized brands
Which social networks does Bazaarvoice cover? Instagram, YouTube, Facebook, TikTok, and X/Twitter.
How many influencers does Bazaarvoice have? 6 million
Free trial: Yes, but only available on request
Pricing: No public pricing – contact for a quote

What is Bazaarvoice?

Bazaarvoice is an influencer marketing platform with a comprehensive set of tools to find and analyze creators. It offers a user-friendly interface, making it easy for brands to identify the right influencers for their campaigns.

Bazaarvoice is best suited for medium-sized businesses because of the combination of its pricing tiers and functionality. 

Bazaarvoice strengths 👍

• User-friendly interface makes it easy for non-technical marketers to get started 
• Search engine helps you narrow results to find creators based on 20 key insights

Bazaarvoice weaknesses 👎

• Users struggle to find influencers in specific regions and small niches.
• Other users say they’ve reached the end of the database and run out of options. 
• Not an ideal platform for finding micro influencers. 

19. TrendHero

TrendHero at a glance

Best for: Small brands who exclusively focus on Instagram
Which social networks does TrendHero cover? Instagram
How many influencers does TrendHero have? 110+ million
Free trial: Yes, 14-day trial – with the ability to check one influencer account
Pricing: Starting at $15.99 per month (10 reports & tracking 3 profiles)

What is TrendHero?

TrendHero is designed specifically for Instagram. It offers classic influencer marketing tools and features that help businesses and brands connect with influencers, track their campaigns, and measure their results.

Its Instagram search tool has indexed 110+ million profiles, making it easy to find partners. You can email influencers directly from TrendHero and then track the content. 

With affordable pricing, TrendHero is a great choice for small businesses just starting out with influencer marketing.

TrendHero strengths 👍

• The UI is clean and simple, making it easy to get started quickly. 
• 19 different filters to check influencers 

TrendHero weaknesses 👎

• Limited social media coverage. TrendHero does not cover other popular platforms like TikTok, YouTube, or Facebook, limiting your reach. 
• No functionality to search based on audience demographics and interests.

Which is the best influencer marketing platform?

If you do influencer marketing for a brand on Shopify and you need a tool to help you with every step of your workflow, you’ve got two choices:

👉 Choose a generic influencer platform

👉 Choose Modash, an end-to-end influencer marketing solution built for Shopify stores

As far as we’re concerned, it’s a no-brainer.

And the 1,500+ ecommerce brands using Modash think the same.

Find out for yourself by trying Modash for free – we won’t even ask for your credit card details!

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